when the ipod was introduced in 2001, it was disruptive. to the simple fact, it took the personal music world by storm. But then to ensure that there is repeat business, Apple launched the iTunes Store. now that just rocked. With it starting operations in 2003, iTunes store has sold over 6 Billion songs by Jan 2009- thus making it the largest music store in the US.
What caught my attention was this advert on the Apple website- which showed that the iPod can now record videos. This is a brilliant product extension. First as a music player. That means that the entertainment desire is satiated. Next it moved with photos and movies full filling the higher need of visually capturing the owner. Next came the camera- that extended the need to capture moments and save them. Wifi to become the mobile computer- Now finally – the motion capture- in effect, the iPod has replaced the Camera, Walkman, Storage device and any other device that a family might need while going out – the only logical extension they can do to the iPod is inbuilt a GPS system – thus making it complete entertainment center.