Category: marketing

have 2 employees – you need a server – according to #Dell

I came across this rather interesting article published by dell, targeted at the SMB market.

http://tinyurl.com/3yu2ell

Ten Signs That You Need a Server

If you’re a small or medium business owner with more than one computer, it’s time to consider investing in a server. A server will keep your data secure and organized and will help you run your business more efficiently and professionally. If you’ve reached one of the 10 thresholds below, a server could do your business a world of good:

1. You Have More Than Two Business Computers

The bottom line is, if you need two or more computers in your business, then it’s time for a server. By storing and organizing data in a core location, you’ll be able to access and share files easily and manage business information more efficiently.

2. You Have More Than One Employee

A server enables your employees to share software tools and access company databases on-site and off-site. As your business grows, you’ll be able to better manage additional computers and software applications and better control which employees and devices have access to certain information.

3. Your Customers Think Your Business Is Owned by Go Daddy

If you’re still using a Web site hosting company like Go Daddy®, then it’s time to upgrade to your own server. Hosting your own Web site and email system presents a more professional image and enables you to conduct business more easily by consolidating email accounts.

4. You or Your Employees Conduct Business Outside the Office

If you work from home, travel frequently or have a mobile workforce, a server will allow you and your employees to remotely connect to your company network and access information and resources no matter where you are.

5. You’re Tripping Over Cords

If you have two or more computers that share access to peripherals, such as printers and fax machines, it’s time for a server. Not only will a server help you eliminate the mess of excess cords, it’ll also help you save the cost of buying them.

6. You Can Never Find That Master Document When You Need It

If you share documents between multiple computers, you run the risk of losing important files and of having multiple versions of vital documents. A server will help you manage your files and provide a centralized location for you to store and organize important documents, so that you always have access to what you need, when you need it.

7. Your PCs Are Old and Grumpy

Whether you want to replace your old PCs or help them function better, a server can help you. A server makes the migration of files from an old PC to a new one a cinch, and freeing up memory and storage offers a welcome break to older PCs that are loaded down with data.

8. Your Computer Crashed and You Lost Critical Data

If you have valuable files and data that can’t be replaced, a server will help protect them from loss and corruption. You’ll be able to back up information easily and restore files that were accidentally deleted or misplaced. You’ll almost never have to worry about a crashed hard drive wiping out your system again.

9. You Want to Protect Information from Unauthorized Users

A server will allow you to restrict access to sensitive information, such as financial records and personnel information, by storing it away from prying eyes. It will also allow you to better manage firewalls and virus protection, especially when you have a mobile workforce.

10. You Want to Improve Communication with Employees and Customers

A server enables you to easily add platforms — such as customer relationship management (CRM) software and accounting programs — which allow you to schedule group meetings, share information, and manage clients and vendors. It also allows your employees to send group emails and faxes, and organize customer contacts and customer data in one location.

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personally – i think its a cunning ploy to scare people into buying unecessary infrastructure. While the world and its neighbor is moving towards hosted services and clouds, pushing a first time business owner to install a server simply because there are two employees is sad and moreover pathetic.

Windows it pushing that the file share services is good, where you can share folders etc, so why invest in a server?

The points outlined in the article show that a company / startup / small business should first look at hosted services and then when they are too big for hosted services – they should invest in their own infrastructure. instead the article has flipped the schema the other way and proposes own infrastructure from the beginning! WTF?



damn them buggers @Mcdonalds

There is a McDonalds at the Ampa Mall in Chennai, situated just opposite the KFC. Outside the McDonalds they have the “Drive through” or the delivery counter. Which is convenient, but during the fiasco – realized its faster to go in a order.

So they have a huge board outside saying – 1 minute or a coke free. i smirked – knowing its impossible to deliver an order in 1 minute.

just to humor myself, i decided to check this “offer” out. So when i placed my order, I collected the receipt like a good little boy should, and then in front of the cashier – started my stop watch. Which is a Casio (just to establish the fact that its not some cheap thing which jumps or runs faster).

He immediately jumped and said “SAAR, this is voonly for zingle ORder SAAR” (yes, some creativity in the language, but the message is the same). So I said ok, if it is 1 minute for a single order, then it should be 4 minutes for 4 items.

Nonetheless, they were pretty efficient and brought it in about 2minutes 20 seconds. So, I showed the waiter who brought the delivery my watch.

He said “Sorry sir, but the 1 minute is not valid for delivery”. that kinda kinda put me off. I was like WHAAT?
Then he jumped and said “This is valid only Inside” .. Now that pissed me off even more. Here they have the board outside boldly displaying the fact that if its not delivered in a minute its free, and now they are back tracking on the whole thing. What?

its not about the free coke- its about the principle behind putting a board outside and then not sticking to it. If both the fellows had said the same thing – that this is valid only if you order a single item – then i would have been happy that the delivery was made in 2minutes and 20 seconds.

But with two employees giving me 3 different excuses – that put me off even more. I am sure if i waited longer – they would have come up with more creative excuses.

Anyways- i dont think i will ever go back to McDonalds- instead take my business to KFC, who dont promise anything – but still deliver better.

Its about setting the right expectations – underpromise and over deliver – you have a loyal customer.