Category: India Indians

#Ad #Review – #LMN

I recently caught a review of the new set of LMN TVCs on Agency FAQs a premier provider of advertising content in India (as they say, 2nd only to brand channel which is a huge thing). I decided to check out the ads after reading the review and was sadly disappointed.

The first TVC that was brought out was about the person who was thirsty and was really small, and he becomes big after drinking LMN, Now this TVC, initially made no sense what so ever, but then it sticks to your head. Parle seems to be good at commissioning creative ads, but the disconnect comes with the distribution, as it has been clearly outlined by the smart chips. The TVC is brilliant with Aamir Khan displaying some really cool parkour moves, but then if you go to the shop to pick up a packet of smart chips – its not available on the shelves. So ideally, a campaign with a national foot print should infact be supported by the necessary distribution network to enable the customer to exercise the buying decision.

Back to the LMN advert, the new set of adverts is disappointing.

Firstly, as creative as these might be, I personally believe that the closure is not happening in the ad. I dislike limca as it is way to carbonated for my liking, but the advert is something that sticks to my mind. You drink it you get refreshed. This coupled with some catchy tunes makes it a killer. The first LMN advert conveyed that point, you drink it you get refreshed, however, the new set of bushmen ads fails to send home that message – LMN is what you drink if you are thirsty. The ad establishes the thirst angle, but it fails to convey that message of refreshment achieved by consuming the drink when one is that thirsty.

catch more reviews here:
http://www.afaqs.com/perl/news/story.html?sid=27029

Diaspora Dilemma- Taking credit!

Many a times, I wonder, what is it that makes people adapt? to surroundings, to people and most importantly to situations? The whole – bandwagon concept- jumping on when the wagon gets going, is nice, but how much can the bandwagon actually take? the latest of the series- and something that has always intrigued me- our “IndianNess”. What makes us Indian, is it our culture, our heritage, is it our skin color or the way we think?

OR – is it simply what the society makes us out to be?

Bobby Jindal’s win as the governor or Louisiana has a very large part of the country jumping for joy. but the question is why? Is he Indian? well, I dont know him personally, but from spending 40 years there, I think not. The again, it comes back to the question, what is indian?
He’s been born there- so tat makes him an american citizen. His parents “immigrated” there 40 years ago – that in effect is a statement that says that they wanted out of this country, hence the move. Now that he is the good ol’ gov’ – the people are extatic. I wonder if the poles, or brazillians or even mexicans jump around. Did they – when Attorney General Alberto R. Gonzales was appointed? I dont think so.

That’s the way we have been. As a nation, we are unique in terms of our appearances and mannerisms. I guess we might be the only society that prides our roots even after we immigrate to a new culture. Or, I might just be fantasizing.

We are a great society. And thats one thing that I am proud of. I know, that below all the bickering and squwabling, we as a society are eons ahead of our time.