how friendly is society towards startups? well, its slowly dawning on me- not very.
1. finances: if a startup needs a loan – its not available unless you have been in existance for 3 years with all audited financial information- which kinda defeats the purpose of a startup.
2. market sentiments – well- everyone seems to be out to take you for a ride- esp if you are not doing some form of mild rocket science. thye are like- you are a startup – so what canyou possibly do. so the moral of the story is – market whatever you do as rocket science.
3. realestate- realised that the folks in the building need to see fancy spancy crap to think that you are a worthwile company- which is annoying to say the least. Just today – i had the watchman for the office building saying that the parking is not available for us- which is very strange- because the owners have had parking slots for almost 3 years.
guess its a matter of perspective- as to who can be walked over and who would turn around and bite you back.
In a risk averse society like India this condition is likely to persist. i know that does not help you. Have you tried getting venture capital?